Is Your Brazilian Blowout Truly Safe?

Why Modify Now Offers a Formaldehyde-Free Brazilian Blowout Alternative

If you’ve ever had a Brazilian Blowout, you know the shine, smoothness, and frizz-free finish can feel like magic. But for years, stylists and clients alike have raised concerns about a common ingredient: formaldehyde.

Let’s break down the facts so you can make a safer, more informed choice for your hair — and your health.

⚠️ The Cons of Formaldehyde in Hair Treatments

• What is it? Formaldehyde is a colorless, strong-smelling gas commonly used in industrial and cosmetic applications.

  
  

• Why the concern? When heat is applied during a Brazilian Blowout or similar keratin treatment, formaldehyde can be released into the air. This is when it becomes problematic — especially in enclosed spaces.

  
  

• Health risks backed by research:

  • Irritation to eyes, nose, throat, and lungs

  • Asthma-like symptoms and breathing problems

  • Linked to cancer with prolonged exposure (per IARC, the International Agency for Research on Cancer)

    
    

• Banned or restricted in countries like Canada and the EU.

✅ The Pros of Choosing Formaldehyde-Free

Modify the Hair Art Studio now offers a formaldehyde-free smoothing treatment as a safer Brazilian Blowout alternative. Here’s why it matters:

• Smoother, shinier hair — still Our new formula delivers frizz control, manageability, and shine without harsh chemicals.

• No toxic fumes Formaldehyde-free means you’re not inhaling harmful vapors during or after your treatment.

• Safe for clients and stylists alike Better air quality, fewer allergy triggers, and peace of mind.

• Approved by Clean Beauty standards Our new treatment aligns with a growing movement toward cleaner salon products.

  
  

Why Modify Made the Switch

We believe beauty should never come at the cost of health. Our team researched the science and tested alternatives — and we’re proud to now offer a better, cleaner blowout option for our clients.

Learn More

• American Cancer Society on Formaldehyde & Cancer Risk

• NIOSH Alert on formaldehyde exposure in salons

✨ Book your appointment today and take advantage of our July 2025 special—normally $399, now just $350 for a safer, smoother Brazilian Blowout without the formaldehyde.

BOOK AN APPOINTMENT

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